What do you get when you combine complex algorithms, self-proclaimed experts, thousands of unreliable resources, and a confusing line between best and shady practices? The perception of the current state of search engine optimization. If you find yourself perplexed and overwhelmed at the thought of SEO you are definitely not alone. In fact a lot of businesses shy away from the practice all together. But the truth is that a business can benefit significantly from quality SEO efforts. Whether you are looking to tackle your company's SEO efforts on your own or if you are looking to outsource, the best practices outlined below should help clear the water for you. When your business is based on a website and relies heavily on the web to get your conversions or to get people to find you, definitely you need the help of search engine optimization or seo. Especially in the organic results where most of the really good traffic actually comes from. If you want to succeed in your own online business, you certainly want to rank at the top of these results. 2 out of 3 New Zealanders research purchases online before making them. And in New Zealand Google is by far the most dominant search engine with c.95% market share. Every day, almost regardless of what you produce, sell or provide, there are a large number of searches on Google by people looking for exactly what you want to sell them. What we do makes sure that these people find you. Sounds simple but of course there's a bit more to it than that! The free results are generally known to receive 75%+ of all the clicks on a Search Engine Results Page (do you normally click on ads or free results?), so the opportunity of targeting natural search through SEO is much larger than that for AdWords yet a lot of people in New Zealand still give it far less time and resource than Adwords. We know that SEO with other agencies can be a lengthy and expensive process which is just not an approach which works for smaller businesses. So we've changed the way we deliver SEO to make it more efficient (and cheaper) for you but without needing to compromise on the quality in any way. You'll get the same level of SEO work as a large corporate would but you'll get it at a price which works for your business.